How CAN I BOOST YOUR BRAND ?
🔥 Modern and eye-catching design increasing chances of successful conversion.
🔥 User Experience of your website in desktop and mobile versions.
🔥 High res social media icons
🔥 Creating 100% efficient website mockup for project visualization.
Doing beautiful landing page
I will create a dynamic website based on CMS WordPress or a static website made directly with HTML&CSS possibility to upload Github Pages and get a free github io domain.
Google Tag Menager Google Analytics 4
✅Creating GTM account and container
✅Implementation GTM code on the website
✅Create & connect GA4 via GTM
✅Implementation GA4 via GTM (Measurement ID)
✅GA4 tracking (configuration: Pageview)
✨You will need them to provide data and create marketing reports about your users.
✨ I will implement GA4 tracking via GTM. This is essential for good and smooth data collection.
✨ Finally all data tracking steps should be verified to avoid implementation errors.
- by using Tag Assistant
- using the Google Analytics Debugger
- using Debug View in GA4
💥If you already have Google Tag manager code installed and page view tracking configured in GA4,then you should already implement everything via GTM, but before that you should create a plan for all activities you want to measure.
💥Knowing our needs, we can proceed to planning everything we want to measure. It is worth remembering about the mandatory implementations and using the correct tag names.
❤️🔥"If you fail to plan, you plan to fail"
All Measurment Plan
When starting planning, we should consider additional elements that we want to measure.
Enhanced Ecommerce Tracking
full event tracking:
✅event: "view_item"
✅event: "select_item"
✅event: "view_item_list"
✅event: "add_to_cart"
✅event: "begin_checkout"
✅event:"add_shipping_in"
✅event:"add_payment_in"
✅event: "purchase"
✅event: "view_promotion"
✨The quality of our data is the key to your success. I can suggest you implement a full EE module.
✨Remember that many online stores don't have this data, because they simply have a problem with this implementation, so it's very important.
✨By adding EE, you collect the most important data in your online store, getting better data,
better data for better
decisions, and better decisions for better optimizations.
✨ If you would like to track any non-standard events, you should plan ahead. Unfortunately GA4 does not measure these additional interactions, such as tracking additions to newsletter, so if we want these functionalities, we must additionally plan them and later implement as a tag in GTM.
💥Your company's data is your most valuable asset. When analyzed, they can create an advantage for your company and have a positive impact on sales.
💥I will set up analytics in your company and implement marketing scripts for Google Analytics 4. Then we will achieve Data Driven - everything will be based on data, so you will achieve your goal by going in the right direction.
💥Standard triggers do not work when tracking forms in GTM system. Information about completing form is needed to subscribe Newsletter. Obviously GTM has built-in triggers - however, problem with these triggers is that rarely collect information about a successful submission, so form validation will not be considered. This means that probably 99%, if we track form submissions with these triggers, we will do it wrong.
All non-standard events
Extra things :
✅tracking non-standard events: add to cart, add to fav, tracking clicks with a photo, buttons, links, page scrolling (percentage scrolling depth), scrolling pages to specific sections.
✅form tracking: when we have a dedicated thank you page or without just displaying pop-up.
✅Facebook: Pixel Facebook implementation using tag manager.
✅Survey: Implementing a survey using custom HTML.
✅Youtube: user interaction with youtube videos, start, end, pause, buffering, time thresholds.
✅Google Ads: Configuration, conversion tracking, remarketing.
Management of ecommerce platforms and customize
E-commerce platform is a tool that allows you to create online store.
I can manage your online store. I will set up a store, add products and take care of appearance. It is worth choosing store systems in which we have a data layer. Unfortunately most online stores do not provide us data layer, so it may involve additional work.
⚠️ The most important questions when you choosing platform for an online store!
🟣How many products do we have ❓
🟣Have we manage online store before or not ❓
🟣What are your needs ❓
🟣Are there any custom needs related to your products ❓
🟣How much budget do we have for such implementation ❓
🟣How many markets do we want to operate in ❓
✨ Remember that we can have reports in the store, we can create a product feed for google ads, or connect an account with google analytics, we have sales reports, sometimes we can create some newsletters, mailings, user bases, integrations. The more, the better.
✨The most important thing is to maintain consistency in this whole system and be consistent in the implementation of your assumptions. Remember to choose the right shop platform, you need to do thorough research. How do we want our store to look like? What functionalities and technical support did it have?